[01] 250 Planned Walmart Location Opportunities
[02] Athlete-Backed Brand Development
[03] Home Depot Test-Location Strategy
[04] Restaurant Concepts in Development
More Than a Location.
A restaurant does not become a national brand through real estate alone. It takes the right concept, the right operating model, the right partners, the right capital, and a reason for customers and communities to care.
Brand and Concept Development
Positioning, naming, menu direction, customer strategy, and scalable concept development.
Celebrity and Athlete Partnerships
Authentic talent alignment, investment participation, brand storytelling, appearances, and cultural amplification.
Operations and Expansion
Compact footprints, automation, operating systems, development partners, rollout planning, and repeatable execution.
Nontraditional Real Estate
Retail stores, campuses, airports, hospitals, stadiums, travel centers, military installations, and other high-traffic environments.
Capital and Strategic Investors
Funding strategy, investor positioning, strategic introductions, and growth-aligned capital relationships.
Community and Retail Activations
Openings, signings, youth initiatives, neighborhood partnerships, local events, charitable programs, and ongoing engagement.
Flagship Project
Wing Riot: Building a New Kind of Chicken Platform
Big Bites Group is leading the expansion strategy for Wing Riot, a celebrity- and athlete-backed chicken concept developed in collaboration with Super Bowl champion Von Miller. The platform incorporates Von Miller’s Greener Pastures initiative and its focus on premium, responsibly sourced chicken, cleaner ingredients, and operational innovation.
Built for Where People Already Are
The future of restaurant growth is not limited to traditional storefronts. Big Bites identifies opportunities in places where millions of people already shop, work, study, travel, gather, and spend time.
National Retail
High-volume environments where food and beverage can improve the guest experience and increase dwell time.
Hospitality & Healthcare
Creating value in environments where health and wellness are paramount.
Universities & Campuses
Connecting brands with students and faculty in high-traffic academic environments.
Sports & Arenas
High-traffic environments where fans gather and spend significant time.
Airports & Hubs
Strategic locations where millions of travelers spend time and spend money.
Mixed-Use & Destinations
Integrated environments where retail, leisure, and community meet.
Star Power With a Real Business Strategy
Celebrity involvement should be more than a name on a sign. Big Bites works to create authentic partnerships between brands, professional athletes, celebrities, creators, and cultural tastemakers.
Brand and Talent Alignment
We identify talent partnerships that align with the concept, customer, mission, location strategy, and growth opportunity.
Appearances and Retail Activations
Big Bites identifies talent partnerships that align with the concept, customer, mission, location strategy, and growth opportunity.
Strategic Investment Participation
Depending on the opportunity, a partner may participate as a founder, investor, ambassador, creative collaborator, or community leader.
Community and Charitable Programming
Depending on the opportunity, a partner may participate as a founder, investor, ambassador, creative collaborator, or community leader.
From Restaurant Opening to Community Platform
Big Bites approaches each location as an opportunity to create ongoing relevance. Launch events can introduce the brand. Consistent programming builds the relationship.
Community and Youth Programming
Building relevance beyond the transaction. From school engagement to local nonprofit partnerships, we create meaningful touchpoints.
Athlete and Celebrity Appearances
Authentic talent alignment that drives engagement and builds brand credibility through direct guest interaction.
Local Nonprofit and Charity Partnerships
Founder and Chef Appearances
Charitable campaigns and social media events that amplify brand impact while creating a positive legacy for the community.
Connecting the brand story to the community through direct, personal engagement with local customers and guests.
Concepts in Development
Big Bites develops restaurant, beverage, snack, and retail concepts around emerging customer demand, strong cultural partnerships, and efficient operating models.
Modern Pot Pie
Comfort food reimagined for modern retail with automated preparation and a compact footprint.
Functional Soda
A cleaner take on refreshment with bold flavor and reduced sugar formulations.
Contemporary Yogurt
A refreshed frozen yogurt platform designed for modern retail and family appeal.
Additional Concepts
Health-forward opportunities including better-for-you snacks and functional beverages.
The Right Structure for the Right Opportunity
Big Bites works with brands, founders, retailers, property owners, talent, investors, and operators through engagement models designed around the stage of the opportunity and the level of involvement required.
Leadership and Execution
Scaling a restaurant or consumer concept requires more than creative thinking. It requires disciplined operators, experienced business leadership, and the ability to coordinate multiple stakeholders.
Steve Muhlbaum
CEO, Big Bites Group
Steve Muhlbaum brings more than 25 years of experience in multi-unit restaurant operations, financial leadership, brand profitability, labor management, food-cost control, vendor coordination, and scalable operating execution.
Joe Wallace
Founder  & Chairman
Joe Wallace leads the strategic direction, relationship development, and execution of Big Bites Group’s restaurant and nontraditional retail initiatives. He is spearheading the Wing Riot expansion strategy, including its planned Walmart rollout opportunity, Home Depot test-location strategy, celebrity participation, and commercial development.
Natasha June
Head of Business DevelopmentÂ
Natasha June leads business strategy, brand positioning, strategic partnerships, rollout coordination, investor communications, and commercial development for Big Bites Group. She is a bridge between brand, business, talent, investors, and public-facing communications.
Eric Dickerson
Partner
Pro Football Hall of Famer and still holder of the NFL 's single-season rushing record — 2,105 yards with the Los Angeles Rams in 1984. Through his ongoing role as Vice President of Business Development with the Rams, Eric brings elite sports credibility, national visibility, relationship capital, and cultural relevance.Â
Grace Pena
Operations
Grace Pena supports the operational foundation of Big Bites Group, including budgets, contracts, vendor relationships, compliance, project coordination, and day-to-day execution.
What Opportunity Are You Building?
Big Bites Group structures each relationship around the maturity of the concept and the long-term growth potential.
Brands & Founders
Looking for locations, operating support, capital, or a stronger growth strategy?
Property Partners
Have a high-traffic location or portfolio that needs a relevant food and beverage concept?
Celebrities & Athletes
Interested in launching, investing in, or helping grow a restaurant or consumer brand?
Investors
Interested in scalable restaurant, beverage, retail, or nontraditional growth opportunities?
THE BIG BITES PLATFORM
The Right Brand. The Right Location. The Right Partners.
Big Bites Group develops and expands food and beverage concepts by bringing together the commercial elements required for sustainable growth—from positioning and operations to locations, capital, talent, and community engagement.